/Branding
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Why do we still pay for TV?

TV From Space That is the tagline that sticks out in Comcast's response to the ad that AT&T put out announcing its merger with DirecTV. Bob Hoffman nailed the analysis of the AT&T commercial with a one-sentence question. Here are both commercials.

Merchandising Misstep

During the 2012 Holiday Season, Target announced a partnership with Neiman Marcus, which was supposed to "set the stage for a redefining moment in retail". What it redefined was how a company can totally miss the mark on understanding their own customers. It also redefined the too all too common disconnect between brand message intentions [...]